FORMULA 1 MERCH*

MERCHANDISE DESIGN-TYPOGRAPHY-ILLUSTRATION

200+ mph, crushing G-forces, zero room for error: Formula One is one of the most extreme sports out there. Its merch is made for fans who feel that rush every race day.

INTRO

Walk through any F1 merch collection and you'll see the same thing: team colors, sponsor logos and very little personality. The drivers, the very people fans tune in for, are barely represented in the merch.

PROBLEM

Merch that puts the driver first. Starting with three drivers, I designed collections shaped by each driver's personality, style, and story, made to be worn at the track and long after the race ends.

SOLUTION

LEWIS HAMILTON

Lewis Hamilton is not only a seven-time World Champion and one of the OGs of the sport, but a style icon who turns the paddock into a runway. I reimagined his number 44 as a luxury monogram with fine lines and gold details, made for a driver unlike anyone else

KEY WORDS

Monogram

Luxury

Art Deco

SKETCHES

FINAL DESIGN

MAX VERSTAPPEN

One of the fiercest racers on the grid, Max Verstappen brings a big personality to every race. The design reflects that energy through bold retro lettering, starburst accents, and sweeping stripes inspired by his relentless pace.

KEY WORDS

Bold

Energetic

Retro

SKETCHES

FINAL DESIGN

KIMI ANTONELLI

Young, fast, and already impossible to overlook, Kimi Antonelli has made a name for himself in record time. His signature shaka centers the design, paired with expressive custom typography that brings a bold, youthful energy to his merch.