INTRO

KMS is a bold, professional haircare brand that champions individuality and self-expression. Inspired by street style and real people, their products empower users to create fearless, effortless looks.

KMS HAIR

PROBLEM

Breaking into the competitive U.S. market posed a major challenge for KMS Hair, as they sought to unveil a new product line without the advantage of strong brand recognition.

SOLUTION

We tackled the challenge with a bold campaign, “Wear Your Hair the Way You Want”, that empowered self-expression and self-confidence. It quickly built brand recognition and drove meaningful engagement.