INTRO
Established in 1926, Alexandria Zoo is one of the city's oldest attractions and a long-standing source of public entertainment. It originally featured four main sectors: wild animals, birds, reptiles, and the Natural History Museum.
Alexandria Zoo
PROBLEM
The zoo’s main challenge was the absence of a cohesive visual identity, making it difficult to represent each of its sections or the zoo as a unified entity. This lack of branding affected its public image and limited its ability to engage visitors effectively.
SOLUTION
A new visual identity was created to unify Alexandria Zoo with a dynamic logo of four color-coded animal icons, each representing a section. This clear, engaging design enhances the visitor experience, making the zoo more accessible and memorable for families.
CAMPAIGNS
The first campaign is based on combining photography and illustration so that it reaches the target audience easily.
Inspired by the zoo’s origins in 1926, the second campaign celebrates nearly a century of history with a vintage-inspired poster design featuring evocative, illustrated portraits of its animals.
Catalog
Pamphlet
Flyers
Stationery
Tickets
CALENDARS
